Core Insights - The Hainan Free Trade Port has achieved a successful first month of operation with significant policy benefits for the inbound tourism market, marking a "good start" [1] Group 1: Market Development Strategies - The focus will be on three main areas for further development: deepening the source market, enhancing promotional efforts, and strengthening service foundations [1] - Plans include conducting no less than 10 promotional activities in key source markets and inviting overseas travel agencies and airlines for on-site discussions to deepen cooperation [1] - The aim is to secure long-term hosting of major events like the China International Tourism Trade Fair and to apply for the World Tourism Economic Forum [1] Group 2: Promotion and Branding - The strategy involves leveraging online international social platforms and the Ministry of Culture and Tourism's global promotion network to enhance the "visa-free + duty-free" brand [1] - There is a commitment to improving the international service environment to elevate overall competitiveness and enhance Hainan's image as an international tourism consumption center [1]
持续打响“免签+免税”核心品牌
Xin Lang Cai Jing·2026-01-19 17:09