Strong Analyst Sentiment on ServiceNow (NOW) Amid Strengthened Pipeline and AI Tailwinds

Core Viewpoint - Analyst sentiment towards ServiceNow, Inc. (NYSE:NOW) is strengthening, driven by a robust pipeline and favorable AI trends ahead of the Q4 2025 earnings release scheduled for January 28, 2026 [2][3]. Analyst Ratings and Price Targets - Citi has initiated an "upside 30-day catalyst watch" on ServiceNow, maintaining a 'Buy' rating with a price target of $250.60, supported by strong quarter-end performance and a solid pipeline extending into fiscal 2026 [2]. - Goldman Sachs has also initiated coverage with a 'Buy' rating and a price target of $205, emphasizing the expanding total addressable market for the software due to increasing AI adoption [3]. - Conversely, Stifel has reduced its price target from $230 to $200 while keeping a 'Buy' rating, citing softer system integrator checks and conservative Q1 organic current Remaining Performance Obligations (cRPO) guidance [4]. Company Overview - ServiceNow, Inc. offers a cloud-based workflow automation platform that integrates AI and machine learning, enabling enterprises to digitize, manage, and optimize processes across IT, employee, and customer operations [5].