CFC(SH:600977) Zheng Quan Shi Bao·2026-01-19 18:14Core Viewpoint - The Chinese film industry is entering a new phase of international expansion characterized by a combination of content, technology, and business models, marking a significant shift in cultural confidence and global engagement [1][2]. Group 1: Content Innovation - Chinese films are moving away from stereotypical representations of Chinese culture and are instead focusing on integrating into global narratives, as seen in films like "The Wandering Earth" and "The Journey Home," which resonate with universal themes [2][3]. - The narrative shift allows Chinese stories to become part of global storytelling, reflecting a cultural confidence that emphasizes shared human experiences rather than merely showcasing Chinese elements [2][3]. Group 2: Technological Advancements - China has gained significant technological influence in the film industry, with over 60% of global LED cinema screens produced by Chinese companies, and Chinese cameras and lenses being featured at prestigious international film festivals [2][3]. - The establishment of international film standards led by China, such as the "Digital Cinema Stereoscopic Projection Technology Requirements and Measurement Methods," signifies a shift from following to setting global standards in film technology [2][3]. Group 3: Business Model Expansion - The unique Chinese film management system, large market structure, innovative industry framework, and comprehensive public service system are providing new insights for global film industry development [3]. - The integration of film and tourism in locations like Hengdian Film City offers a model for enhancing the film industry's growth while contributing to the global market [3]. Group 4: Challenges Ahead - Despite the progress, challenges such as language barriers, weak international marketing systems, and a shortage of skilled professionals remain obstacles for further integration into the global market [4]. - To transition from merely "going out" to "integrating in," the Chinese film industry must maintain cultural identity while finding universally relatable expressions and building localized international marketing networks [4].