Alibaba Pushes Quick Commerce Hard: Is Margin Pressure Mounting?

Key Takeaways Alibaba's quick commerce revenues rose 60% YoY on strong orders and expansion of Taobao Instant Commerce.Heavy subsidies, logistics and UX spend weighed on margins as China e-commerce EBITA plunged 76% YoY.Sales and marketing neared 27% of revenues and cash flow softened amid instant-delivery competition.Alibaba (BABA) is promoting quick commerce as a key growth driver, with revenues surging 60% year over year in the second quarter of fiscal 2026, driven by strong order momentum and expansion ...