Spotify’s Price Hike: Why Subscribers Will Pay Up

Listener in headphones facing glowing Spotify logo and soundwaves, symbolizing streaming price hike and growth Key Points The transition to a new pricing structure is expected to boost operating income and expand gross margins as revenue flows to the bottom line. Investments in audiobooks and video podcasts have created a comprehensive super bundle that increases subscriber retention and justifies higher monthly fees. Wall Street analysts remain bullish on the long-term growth story because the company ...