中国游戏出海按下“快进键”

Core Insights - The Chinese cultural "new three" represented by online literature, online film and television, and online games has rapidly risen and gained popularity in overseas markets, with game exports becoming a new engine for the growth of China's service trade [1] - In the first half of 2025, the actual sales revenue of independently developed Chinese games in overseas markets reached $9.501 billion, a year-on-year increase of 11.07% [1] Group 1: Game Development and Technology - The first domestic 3A game "Black Myth: Wukong" showcases top-notch graphics technology and artistic expression, while "Yanyun Sixteen Sounds" utilizes nano-level detail rendering technology, achieving over 50 million views on overseas platforms [2] - Chinese game companies have developed a "premium R&D system" that enables them to produce high-quality mobile and cross-platform games, supported by a deep understanding of the free-to-play (F2P) model and refined operational capabilities [2][4] - The integration of artificial intelligence-generated content (AIGC) is accelerating game exports, enhancing player experience through real-time NPC interactions and significantly improving production efficiency [3] Group 2: Cultural Integration and Global Appeal - The integration of traditional cultural IP with games is enhancing the quality of the gaming industry and spreading Chinese culture to global players [5] - Games like "Black Myth: Wukong" and "Genshin Impact" incorporate elements of Chinese culture, such as using Pinyin for character names and designing events based on traditional festivals, which has sparked interest among international players [5][6] - The current trend in game exports has shifted from mere product output to cultural empowerment and systemic output, with major game companies actively participating in global competition [7] Group 3: Policy Support and Industry Growth - The growth of Chinese games in overseas markets is supported by various policies from national and local governments, which provide institutional guarantees for companies to expand internationally [8] - The Ministry of Commerce has outlined a comprehensive plan for the game export industry, covering everything from IP creation to overseas operations, with notable companies and games included in the national cultural export directory [8] - Local governments, such as Guangdong and Beijing, are implementing policies to accelerate the development of the gaming industry and support international market expansion [9] Group 4: Future Growth Opportunities - Future growth in game exports will focus on refined operations in emerging markets, with an emphasis on deep customization based on local cultures and social habits [10] - The integration of AI technology is seen as a significant opportunity that will transform game development and user experience, with companies that adopt AI early gaining a competitive edge [10] - Products that enable data interoperability across mobile, PC, and console platforms, as well as those that create an ecosystem of "games + events + community," are expected to drive future growth [10]