当社区遇见田埂

Core Viewpoint - The "Drunken Memory Hangzhou Fresh" community market in Hangzhou has been recognized as a key community-type market for promoting common prosperity, supported by the Zhejiang Provincial Development and Reform Commission's guidelines, aiming to enhance the integration of urban and rural areas and reduce disparities [5]. Group 1: Market Development - The "Drunken Memory Hangzhou Fresh" market is operated by the Hangzhou Supply and Marketing Cooperative, leveraging the public brand of Hangzhou agricultural products to connect urban agricultural markets and community supermarkets, facilitating direct access for high-quality agricultural products to residents [5]. - The market serves as a platform for farmers to establish trust with customers, allowing them to explain their farming processes and build a loyal customer base, which is crucial for their business [6]. - The market has become a "market laboratory" for farmers, providing immediate feedback on product preferences and helping them optimize their offerings and expand production [7]. Group 2: Operational Model - The market offers free public stalls to attract farmers, but maintains strict quality control through a management mechanism that ensures all products meet the standards of the "Drunken Memory Hangzhou Fresh" brand [8]. - The operational model is driven by a dual approach: organizing mobile markets in rural areas and establishing fixed or temporary service points in communities, integrating quality agricultural products into daily community life [8]. Group 3: Cultural Integration - The market is also focused on cultural empowerment and the preservation of intangible cultural heritage, featuring local cultural resources and creating unique market experiences that enhance the value of agricultural products [9]. - Future plans include the "Supply and Prosperity Market 2.0" initiative, which aims to establish regular sales points in more communities and universities, integrating online and offline experiences to promote high-quality agricultural products from rural areas to urban markets [9].