这家老牌手机厂商宣布“倒闭”，从2026年起，不再推出新机！

Core Insights - ASUS, a veteran mobile phone manufacturer, has announced that it will not launch new smartphones in 2026, confirming the news during its year-end party [3] - The decision to halt new smartphone releases comes after years of poor performance in the mobile market, particularly in comparison to competitors [5] - The smartphone replacement cycle has significantly lengthened, now averaging around 40 months, which has reduced consumer desire to upgrade [7] Group 1 - ASUS will stop producing new models for its ZenFone and ROG Phone brands starting in 2026, but will continue to support existing users [3] - The company has struggled in the mobile market, with its smartphone business described as "bleak" compared to other domestic manufacturers [5] - The gaming smartphone segment, where ASUS previously aimed to compete, has seen significant competition, particularly from brands like Red Magic [5] Group 2 - The average smartphone replacement cycle has increased from 18 months to approximately 40 months, indicating a shift in consumer behavior [7] - Factors contributing to this trend include the overperformance of flagship smartphones and minimal perceived upgrades in camera technology [7] - Increased competitive pressure in the smartphone market has affected smaller manufacturers, leading to consolidations such as OnePlus and Realme returning to OPPO [7]