北疆南疆共绘“热雪”新版图

Core Insights - Xinjiang is integrating traditional ice and snow sports with various experiences such as festivals, folk customs, and education to create a rich and diverse ice and snow consumption ecosystem for tourists [2] Group 1: Expansion of "Ice and Snow +" - Xinjiang's development plan aims to strengthen the ice and snow industry by optimizing the spatial layout and promoting the entire industry chain, including ice and snow culture, tourism, and equipment [2] - Northern cities like Altay and Urumqi are innovating by introducing cross-border activities such as hot air ballooning and electronic music parties to enhance the ice and snow tourism experience [2][3] Group 2: Southern Xinjiang's Focus - Southern regions like Aksu, Kashgar, and Hotan are working to change the "hot north, cold south" pattern in ice and snow tourism by building new ski resorts and unique experiences [3][4] - The first high-standard ski resort in Southern Xinjiang, Atushi Tianmen Ski Resort, has opened with extensive facilities to cater to various skill levels [4] Group 3: Consumer Incentives - Policies like snow holidays for students have significantly boosted family ice and snow consumption, with visitor numbers in Altay's ski resorts increasing by over 90% year-on-year during the snow holiday period [5] - Various discounts and promotional measures, including the issuance of 45,000 ice and snow consumption vouchers, have been implemented to stimulate market activity [5][6] Group 4: Brand Promotion - Xinjiang's cultural and tourism departments are actively promoting the region as an ice and snow tourism destination through events in major cities, resulting in significant engagement and partnerships with travel agencies [7][8] - The promotion efforts have led to the development of new tourism routes and increased interest in winter tourism experiences in Urumqi [7][8]