今年首场“知音湖北 超级文旅日”启动

Core Insights - The event "Zhiyin Hubei Super Cultural Tourism Day" and the 5th Hubei Intangible Cultural Heritage Carnival commenced in Wuhan, showcasing nearly 200 intangible cultural heritage projects and over 3,000 products, aimed at revitalizing the cultural tourism market during the Spring Festival [1][2] - A total of over 100 million yuan in consumer incentives were introduced, including 60 million yuan in consumer gift packages, 30 million yuan in ticket benefits, and 24 million yuan in "Super Cultural Tourism Day" vouchers [1] - The event utilized a "1+10+N" multi-channel live streaming strategy, featuring virtual hosts and multiple live streaming rooms to promote various cultural tourism products and experiences [1] Event Structure - The event adopted a "one main, multiple branches, and full-area linkage" model, with four sub-venues established in Huanggang, Jingzhou, Enshi, and Wuhan Wushang Mall [2] - Each sub-venue focused on local resources to create differentiated experiences, such as Huanggang emphasizing Dongpo culture and Huangmei opera, and Enshi showcasing Tujia and Miao intangible cultural heritage treasures [2] - The Wuhan sub-venue aimed to integrate "intangible cultural heritage + commerce," revitalizing traditional crafts within modern consumer contexts [2] Organizing Body - The event was organized by the Hubei Provincial Department of Culture and Tourism [3]