上海将推出2500余项春节活动

Group 1 - Shanghai will launch a total of 2,570 activities during the Year of the Horse Spring Festival, including festive events, performances, museum exhibitions, and public cultural activities to attract both local residents and tourists [1] - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, special zodiac promotions, and bundled ticket options during the holiday period [1] - Travel agencies will introduce themed travel routes focusing on "New Year" experiences, covering family-friendly, cultural, and rural leisure activities [1] Group 2 - Nearly 50 special exhibitions will be held in various museums, featuring topics such as Shanghai-style cheongsam and Roman culture, along with zodiac-themed exhibitions for the Year of the Horse [1] - Over 100 high-quality art exhibitions will be presented in around 60 art museums, with some venues offering night openings [1] - The "Shanghai Gift" initiative will collaborate with local time-honored brands and new cultural trends to create over 10 "Year of the Horse" themed cultural products [1] Group 3 - The 2026 New Year intangible cultural heritage series will take place from mid-January to the Lantern Festival, focusing on the theme "Taste a Bowl of Human Fire" with four main sections: food experiences, city light displays, calligraphy and riddles, and workshops [1] - The Shanghai Municipal Bureau of Culture and Tourism will also plan a series of community cultural activities titled "Be a Happy Shanghai Person," featuring over a thousand events across five major themes [2] - Upgraded public tourism services will be implemented, collaborating with well-known IPs to create new festive check-in points, enhancing the international and youthful atmosphere of the celebrations [2]