旅游演艺点亮旅程 文旅融合赋能发展

Core Viewpoint - The Ministry of Culture and Tourism of China has announced the second batch of national tourism performance精品名录, featuring 27 projects that showcase high-quality development in tourism performances, integrating cultural and tourism sectors, and driving consumption [1] Group 1: Cultural Significance - Tourism performances serve as a "living exhibition" of local culture, deeply exploring local history, intangible cultural heritage, and folk resources to achieve a win-win situation for cultural transmission and tourism development [2] - The project "The First Crossing of the Long March" in Jiangxi utilizes red resources to create an immersive experience, effectively promoting cultural dissemination and driving consumption in the revolutionary old area [2] - The project "Eternal Horse Ode" in Inner Mongolia highlights horse culture through a blend of dance, acrobatics, and multimedia, becoming a key choice for tourists to experience grassland culture [3] Group 2: Immersive Experience - There is a growing popularity for immersive, interactive, and experiential tourism performances, transforming tourists from "observers" to "participants," significantly enhancing project appeal [4] - The project "Only This Zhouzhuang" in Jiangsu creates a unique experience by integrating modern stage technology with the natural scenery of the ancient town, allowing tourists to engage with the performance [4] - The project "Searching for the Trace of the Goddess" in Luoyang employs AR, VR, and naked-eye 3D technology to create an immersive historical narrative, enhancing visitor engagement [5] Group 3: Industry Development - The flourishing of tourism performances is becoming a crucial engine for driving local cultural tourism consumption and upgrading related industries [6] - Data from the China Performance Industry Association indicates that by 2025, large and medium-sized tourism performance projects will hold 198,700 performances, with an audience of approximately 87.99 million, reflecting growth in the sector [6] - The project "Brave Qin" in Xi'an utilizes a multi-space theater design to enhance the audience's experience, effectively stimulating local cultural consumption and extending visitor stays [6] Group 4: Regional Impact - The project "Only Red Mansion: Drama Fantasy City" in Langfang has attracted significant tourist traffic, transforming Langfang from a transit point to a destination, with over 12 million audience visits since July 2023 [7] - The integration of the "Red Mansion" IP is expected to further promote regional cultural tourism industry development [7] - The current phase of China's tourism performance industry is characterized by quality improvement and efficiency enhancement, driven by policy guidance and market forces [7]