激情冰雪 活力四川

Core Viewpoint - The twelfth National Mass Ice and Snow Season in Sichuan is promoting ice and snow sports and tourism, transitioning from niche experiences to widespread participation, enhancing winter cultural tourism consumption across the province [1][5]. Group 1: Ice and Snow Sports Development - Sichuan is expanding ice and snow sports participation through events and policies, making it accessible to a broader audience, with over 100 ice and snow events scheduled for the current season [2][5]. - The first systematic grading system for mass skiing has been established, covering participants aged 8 to 60, enhancing motivation and engagement in the sport [2]. - Since the inaugural Mass Ice and Snow Season in 2019, participation has exceeded 57 million people [4]. Group 2: Integration into Daily Life - Ice and snow sports are becoming a family activity, with local venues allowing easy access for families to engage in winter sports [3]. - A short video competition themed "川越冰雪遇见你" has been launched to encourage public sharing of ice and snow experiences, further increasing interest in these activities [3]. Group 3: Ice and Snow Tourism Expansion - The province is diversifying ice and snow tourism products, creating a comprehensive system that includes high-altitude ski resorts and urban leisure activities [5]. - Various ski resorts are collaborating to offer free core experience areas and tickets, attracting more visitors to engage in ice and snow tourism [6]. - Urban areas are introducing night skiing experiences and low-threshold snow parks, making winter tourism more accessible for city dwellers [7]. Group 4: Creative Derivative Products - The "Ice and Snow + Panda IP" initiative in Ya'an combines cultural experiences with winter tourism, enhancing visitor engagement through unique local activities [8]. - In Mianyang, the integration of ice and snow activities with Qiang culture offers visitors a blend of traditional experiences and modern winter sports [8]. - Local businesses are creating artificial snow experiences in urban settings, providing residents with a winter atmosphere despite the lack of natural snowfall [9]. Group 5: Policy Support and Consumer Engagement - The current Mass Ice and Snow Season includes promotional activities, distributing over 20,000 ski and ice skating tickets, and collaborating with local businesses to offer substantial consumer vouchers [9]. - Innovative policies and incentives are being implemented across the province to support ice and snow tourism, enhancing overall winter cultural tourism consumption [9].