【铜川】陕西大众冰雪旅游季在铜川启动

Core Viewpoint - The event marks the launch of the 2026 Winter Tourism Season in Shaanxi Province, emphasizing the integration of sports and cultural tourism to promote winter sports and the local economy [1] Group 1: Event Overview - The 12th Skiing Conference and Alpine Skiing Open Competition was initiated at the Zhaojin International Ski Resort in Tongchuan [1] - The theme of the event is "National Fitness, Four Seasons of Shaanxi, Snow Fun in Tongchuan" [1] - The event is co-hosted by the Shaanxi Provincial Department of Culture and Tourism, the Provincial Sports Bureau, the Tongchuan Municipal Government, and Shaanxi Cultural Industry Investment Holding (Group) Co., Ltd [1] Group 2: Promotional Activities - The Shaanxi Provincial Department of Culture and Tourism introduced a series of themed activities under "Winter Travel in Shaanxi" and various cultural tourism consumption initiatives [1] - The Tongchuan Municipal Bureau of Culture and Tourism promoted specially crafted ice and snow-themed travel routes, showcasing the unique winter resources and cultural tourism appeal of Tongchuan [1] Group 3: Market Expansion Efforts - A "High-speed Rail Tour of Tongchuan" media event was conducted, inviting travel agency representatives and cultural tourism influencers to explore high-speed rail routes and ice tourism products [1] - The promotion aims to enhance the visibility of Tongchuan's ice tourism features and practical travel guides through mainstream media platforms [1] Group 4: Future Plans - The Tongchuan Municipal Bureau of Culture and Tourism plans to develop over 30 ice and snow-related activities, including skiing competitions and intangible cultural heritage experiences [1] - The focus will be on fully utilizing winter ice tourism resources to enhance the cultural tourism profile of Tongchuan, offering a winter tourism experience that combines fun and cultural depth [1]