“老字号”焕新记丨老经方焕发新活力 ——仲景宛西制药的年轻化破圈之道

Core Insights - In 2025, Zhongjing Wanshi Pharmaceutical is expected to have over 120 traditional Chinese medicine products on the market, with 28 varieties generating sales exceeding 10 million yuan, and 7 individual products surpassing 100 million yuan in sales [1] Group 1: Company Growth and Brand Development - Zhongjing Wanshi Pharmaceutical transformed from a near-bankrupt county-level drug factory to a well-known brand with seven products entering the 100 million yuan club over 48 years [1] - The brand gained public recognition in the early 2000s with the advertisement "Good medicine comes from good materials," which emphasized the quality of medicinal materials [1] - The company has established standardized planting bases for medicinal materials in Henan, Anhui, and Sichuan provinces, ensuring quality from the source [1] - In 2024, the "Zhongjing" brand was recognized as a "Chinese Time-honored Brand" by the Ministry of Commerce, becoming the first traditional Chinese medicine manufacturer in the province to receive this honor [1] Group 2: Innovation and Cultural Promotion - The company focuses on technological progress and innovation as the core to achieving quality in its products, increasing investment in technology and enhancing both software and hardware [2] - Collaborations with research institutions are aimed at exploring the scientific connotations of classic formulas, transforming "good formulas" into "good medicines" [2] - The company has utilized various innovative methods to promote traditional Chinese medicine culture, including participation in the production of the TV series "The Medical Sage," which aired on multiple domestic networks [2][3] - Engaging younger audiences through platforms like Bilibili, Douyin, and Xiaohongshu, the company has seen user-generated content that creatively connects traditional medicine with modern culture [3] - Initiatives like the "Three Minutes to Understand Classics" project use diverse media formats to enhance public understanding of classic formulas [3]