硬核技术铸“龙骨” 中国游戏出海按下“快进键”

Core Insights - The Chinese cultural "new three" including online literature, online film and television, and online games have rapidly risen and gained popularity in overseas markets, with game exports becoming a new engine for China's service trade growth [1] - In the first half of 2025, the actual sales revenue of independently developed Chinese games in overseas markets reached $9.501 billion, a year-on-year increase of 11.07% [1] Group 1: Game Development and Technology - The first domestic 3A game "Black Myth: Wukong" showcases top-notch graphics and artistic expression, while "Yanyun Sixteen Sounds" utilizes nano-level detail rendering technology, achieving over 50 million views on overseas platforms [2] - Chinese game companies have developed a "premium R&D system" that enables them to produce high-quality mobile and cross-platform games, leveraging a deep understanding of the free-to-play model and refined operational capabilities [2][4] - The integration of AI-generated content (AIGC) is accelerating game exports, enhancing player experience through real-time NPC interactions and significantly improving production efficiency [3] Group 2: Cultural Integration and Global Appeal - The integration of traditional cultural IP with games is enhancing the global dissemination of Chinese culture, with games like "Black Myth: Wukong" and "Genshin Impact" incorporating cultural elements that resonate with international players [5][6] - The strategy of "core leading, shell universal" ensures that games maintain universally appealing core gameplay while integrating cultural elements as value-added content [6][7] Group 3: Policy Support and Market Strategy - The growth of Chinese games in overseas markets is supported by various government policies that provide institutional guarantees and promote systematic layouts for game exports [8] - Local governments, such as Guangdong and Beijing, are implementing policies to accelerate game exports and support the development of a collaborative ecosystem among game companies [8][9] Group 4: Future Growth Opportunities - Future growth in game exports will focus on refined operations in emerging markets, with an emphasis on deep customization based on local cultures and social habits [10] - The integration of AI technology is seen as a significant opportunity, with companies that embrace AI likely to gain a competitive edge [10] - Products that enable cross-platform data interoperability and create an ecosystem of "games + events + community" are identified as future growth points [10]