Zheng Quan Shi Bao Wang·2026-01-20 00:41Core Viewpoint - Junlebao has submitted an application for listing on the Hong Kong Stock Exchange, with CICC and Morgan Stanley serving as joint sponsors. The company ranks third among comprehensive dairy product companies in China, holding a market share of 4.3% in 2024 [1]. Company Overview - In 2024, Junlebao ranks second in the low-temperature liquid milk market with a market share of 14.5% and third in the fresh milk market with a market share of 10.6%. The "Yuexianhuo" brand has become the leading high-end fresh milk brand with a market share of 24.0% [1]. - The company also ranks second in the low-temperature yogurt market with a market share of 17.2%, while its "Jianchun" brand is the top low-temperature yogurt brand with a market share of 7.9% [1]. - Junlebao has consistently ranked among the top three domestic infant formula milk powder companies from 2020 to 2024, with a market share of 5.0% in 2024 [1]. - The product line includes low-temperature liquid milk, milk powder, ambient liquid milk, and other dairy products, featuring "Jianchun" zero-sugar yogurt and "Yuexianhuo" high-end fresh milk. The newly launched "Youcuibaoai" infant formula milk powder meets international leading standards [1]. - The company operates 33 self-owned farms and 20 dairy production facilities, covering the entire industry chain [1]. Industry Insights - The Chinese dairy industry has experienced rapid development due to modernization of the industrial chain and supply chain integration, despite its late start. The industry is expected to maintain stable growth driven by accelerated urbanization, increased consumer health awareness, and product innovation [1]. - In 2024, liquid dairy products will account for 54.3% of the total dairy market in China, with retail sales reaching RMB 355 billion. The market size is projected to reach RMB 395.4 billion by 2029, with a compound annual growth rate (CAGR) of 2.3% from 2025 to 2029 [2]. - The low-temperature liquid dairy product market, which includes fresh milk and low-temperature yogurt, is expected to reach RMB 89.7 billion in 2024, with a CAGR of 3.0% from 2019 to 2024. Its retail sales share in the liquid dairy product market is projected to increase from 23.7% in 2019 to 25.3% in 2024, and the market size is expected to reach RMB 125.9 billion by 2029, with a CAGR of 7.2% from 2025 to 2029 [2]. - The ambient liquid dairy product market, which includes ultra-high-temperature sterilized milk and ambient yogurt, is projected to reach RMB 265.3 billion in 2024, with a CAGR of 1.2% from 2019 to 2024. The market size is expected to reach RMB 269.5 billion by 2029, with a CAGR of 0.4% from 2025 to 2029 [2].