如何看待被中国车企针对？ 保时捷中国总裁独家回应！

Core Insights - The luxury car market is undergoing unprecedented changes, with traditional luxury brands adjusting while new Chinese brands are entering the luxury segment, some even targeting Porsche directly [2][22] - Porsche's CEO in China, Pan Lich, emphasizes that true competition is not about comparing specifications but about providing a complete, profound, and irreplaceable value system [2][30] - Porsche is optimizing its dealer network as a strategic decision to create a healthier, more efficient, and sustainable retail network, which is not a sign of contraction but a process of quality enhancement [2][27] Sales and Market Strategy - Porsche's global sales for 2025 are projected to be approximately 279,000 units, with around 42,000 units expected from the Chinese market, indicating a year-on-year decline [23] - The strategy to "win back China" is not merely about returning to previous sales volumes but aims to establish a sustainable and profitable business model, with success metrics extending beyond market share or sales figures [23][38] - Key performance indicators will focus on brand desirability, customer loyalty, dealer network health, and sustainable profitability [38] Brand Positioning and Customer Experience - Porsche's development in China is characterized by a dual understanding of speed: the rapid changes in the market and technology, and the need for long-term commitment to value [26] - The company is committed to ensuring seamless service continuity during dealer network adjustments, prioritizing customer experience and support [27][28] - Porsche's core strategy is "quality over quantity," aiming for sustainable, profitable growth rather than merely increasing sales numbers [28] Innovation and Technology - Porsche has established a research and development center in Shanghai to better meet local market demands, focusing on digital and intelligent solutions [28][30] - The new generation of infotainment systems, tailored for the Chinese market, is set to launch in mid-2026, integrating mainstream digital ecosystems and AI voice assistants [30][31] - The company aims to balance its heritage with future trends in electrification and intelligence, ensuring that every Porsche maintains its unique driving experience [32][33] Community and Brand Loyalty - Porsche has developed a global, passionate community of owners, with a network of clubs in China that fosters a sense of identity and belonging among owners [35] - The brand offers extensive customization options, allowing customers to express their individuality through their vehicles [35] - Porsche's commitment to creating dreams for customers remains unchanged, reinforcing the emotional connection with the brand [29][30]