锚定“千亿目标”,让“流量”变“留量”

Core Viewpoint - The integration of culture and tourism in Jining is positioned as a key strategy for high-quality development, aiming to enhance the city's cultural tourism industry and achieve significant economic milestones by 2026 [3][6]. Group 1: Cultural and Tourism Integration - Jining's government report emphasizes the importance of cultural tourism integration as a core task for building a world-class cultural tourism city, targeting over 100 million domestic tourists and 95 billion yuan in tourism revenue by 2025 [3]. - The city aims to transition from a focus on "traffic" to "retention" and from "appearance" to "value," with a goal of exceeding 100 billion yuan in tourism revenue [3][6]. - Jining's rich cultural heritage, including Confucian and canal cultures, serves as a foundation for the "cultural +" initiative, providing a continuous source of empowerment for cultural tourism [3][6]. Group 2: International Cultural Exchange - The report highlights the importance of cultural exchange as a vital link for Jining to connect with the world, with plans to host the 2026 China International Confucius Culture Festival and the 12th Nishan World Civilization Forum [4]. - These platforms are seen as significant opportunities for dialogue between Chinese and global civilizations, showcasing Jining's cultural contributions on an international stage [4]. Group 3: Innovation in Tourism Practices - The upcoming 2026 Jining Taibai Lake Spring Lantern Festival exemplifies the practical integration of culture and tourism, featuring over 100,000 lanterns and showcasing local cultural elements [5]. - The festival aims to attract visitors and enhance their experience by creatively incorporating traditional craftsmanship and local cultural narratives into the event [5]. Group 4: Systematic Development Initiatives - Jining's strategic plan includes high-standard development of cultural tourism infrastructure, such as the integration of key projects like the Hengli Mengzi Lake Resort and Liangshan Scenic Area [6]. - The city is also focusing on the micro-renovation of historical districts along the old canal, ensuring that heritage preservation aligns with urban development [6]. - Efforts to optimize tourism routes and enhance service quality are aimed at establishing a comprehensive tourism framework that supports the ambitious revenue target [6]. Group 5: Cultural Benefits to the Community - The integration of culture and tourism is designed to benefit the local community, with initiatives like the "Hundred Thousand" cultural benefit project and the establishment of cultural community centers [7]. - The promotion of cultural values and local traditions is seen as a way to enrich the community and enhance the overall cultural atmosphere in Jining [7]. - The city's commitment to transforming cultural soft power into tangible development advantages is expected to showcase the unique charm and vitality of Chinese civilization to the world [7].