免签入境海南外国人同比增长64%

Core Insights - The entry tourism market in Hainan is experiencing rapid growth following the implementation of the free trade port policy, with a significant increase in both the number of inbound travelers and the diversity of source markets [2][3] Group 1: Market Growth - In the first month since the closure, Hainan welcomed 289,100 inbound and outbound travelers, marking a 31.3% increase year-on-year, with foreign visitors under visa exemption rising by 64% [2] - By December 2025, Hainan is projected to receive 773,000 overnight inbound tourists, representing a 59.5% increase compared to 2024, surpassing pre-pandemic levels [2] Group 2: Source Market Diversification - The structure of inbound tourist markets is improving, with stable growth from traditional markets such as Russia and Southeast Asia, while long-distance markets like Europe and Australia are also showing strong performance [2] - By December 2025, tourist numbers from the UK, France, Italy, Spain, and Australia are expected to increase by 56%, 83%, 144%, 62%, and 52% respectively [2] Group 3: Consumer Behavior Changes - Total spending by inbound tourists reached $14.14 million in December 2025, a 63% increase year-on-year, indicating a shift from shopping to immersive experiences [3] - The average length of stay for inbound tourists increased from 3.37 nights in 2024 to 3.96 nights, reflecting a transition from transit tourism to deeper travel experiences [3] Group 4: Future Strategies - The Hainan Tourism and Culture Department plans to enhance market outreach through international promotion and high-end platforms, while also improving service quality to strengthen Hainan's position as an international tourism consumption center [3]