港股异动 | 布鲁可(00325)逆市涨超5% 我国潮玩行业持续扩容 公司IP体系及产品矩阵不断丰富
BLOKSBLOKS(HK:00325) 智通财经网·2026-01-20 02:38

Group 1 - The core viewpoint of the article highlights that Bruco (00325) has seen a stock price increase of over 5%, currently trading at 72.05 HKD with a transaction volume of 61.96 million HKD, indicating positive market sentiment despite broader market conditions [1] Group 2 - According to Guosheng Securities, the IP-related consumer market in China is on a growth trajectory, with increasing domestic IP supply and an expanding audience, suggesting significant potential for per capita consumption growth compared to developed countries [1] - Guojin Securities notes that the潮玩 (trendy toy) industry is expanding, particularly in overseas markets, and identifies three main themes for the industry by 2026: enhancing IP value, innovation and efficiency in product categories, and globalization, with a focus on companies that prioritize IP content and emotional resonance while actively expanding overseas channels [1] - Huatai Securities anticipates that Bruco's traditional business may underperform market expectations in 2025 due to a generally weak toy consumption environment, but new business lines such as the 9.9 yuan Starry version product, adult-oriented offerings, and international expansion are expected to drive revenue growth in the second half of 2025, with a continued rapid growth trend projected for 2026 [1] - The company plans to increase investments in molds and labor in 2025 to support new product promotions and regional expansion, which may temporarily disrupt profitability, but a recovery is expected in 2026 [1]

BLOKS-港股异动 | 布鲁可(00325)逆市涨超5% 我国潮玩行业持续扩容 公司IP体系及产品矩阵不断丰富 - Reportify