美食+美景+好物： 冬季这样游山东

Core Insights - The cultural tourism market in Shandong is thriving, with a focus on enhancing consumer experiences through food and new cultural tourism scenarios [2][8] Group 1: Food Economy - The "Good Host Shandong Food Competition" is set to take place from July to December 2025, aiming to promote consumption through culinary events, attracting over 2,800 restaurants and 11,000 culinary professionals [2] - The competition is expected to drive a total of 1.71 billion yuan in cultural tourism consumption, with 3.8 million participants in person and online [2] - The city of Weifang won the overall championship in the food competition and is promoting 85 dishes at half price to boost dining during the 2026 Spring Festival [3] Group 2: New Cultural Experiences - Yantai has upgraded its cultural space to a "Yantai Cultural Creative Display Area," focusing on showcasing local products and intangible cultural heritage, enhancing cultural consumption [4] - The area has hosted over 20 exhibitions since its establishment in January 2024, with the first exhibition featuring over 60 classic wine products and 300 cultural derivatives [4] Group 3: Seasonal Tourism Initiatives - Qingdao's Laoshan Scenic Area is promoting winter tourism with special activities and discounts, including half-price tickets for visitors arriving by train or plane [5] - The area is also combining traditional New Year markets with scenic tours to create a one-stop experience for visitors [5] Group 4: Online and Offline Integration - The "Nanjiao Cultural Tourism Market" and "Good Host Shandong Good Products" e-commerce platform were launched to enhance cultural tourism consumption through a dual model of offline markets and online sales [6][7] - The initiative aims to create a new cultural tourism consumption landmark by integrating various local products and experiences [7] Group 5: Winter Tourism Products - Shandong has launched over 1,200 themed cultural tourism products, focusing on winter activities such as bird watching, snow appreciation, hot springs, and food [8]