瑞银彭燕燕：消费出现复苏迹象，行业估值仍有吸引力

Group 1: Consumer Confidence and Market Trends - Consumer confidence has shown improvement, with a potential recovery in household wealth effects due to rising stock market returns, despite a short-term downturn in the real estate market [1] - Industry valuations remain attractive, approximately one standard deviation below the 10-year average, and have not yet reflected the recovery in consumption [1] Group 2: Essential Consumer Goods - In the liquor sector, private consumption and potential easing of drinking bans for government institutions may support mid-range liquor demand, with companies expected to accelerate channel transformation for sustained long-term earnings growth [2] - The beer segment is experiencing short-term consumption fatigue, but product diversification and expansion of home consumption channels continue to drive premiumization, with a slowdown in gross margin expansion expected by 2026 due to weakening raw material cost benefits [2] - The dairy sector shows resilience in fresh milk, but liquid milk sales are expected to remain weak in 2025, with a slight recovery anticipated in 2026 driven by marketing, innovation, and channel expansion [2] - The ready-to-drink beverage segment is expected to capture market share from bottled drinks, driven by rapid store expansion and more efficient business models [2] Group 3: Snacks and Seasonings - The snack industry is experiencing rapid category diversification and accelerated channel restructuring through discount snack stores and instant retail, presenting structural growth opportunities [3] - The seasoning sector anticipates a quarter-on-quarter improvement in B2B demand starting from Q4 2025, with a moderate recovery expected in 2026 [3] Group 4: Pet Food and Optional Consumer Goods - Pet food companies express confidence in domestic market growth despite varying overseas growth prospects [4] - In the home appliance sector, strategies to cope with rising material costs vary, with overseas growth projected to outpace domestic growth by 2026, and HVAC being a potential growth driver [5] Group 5: Jewelry and Retail Competition - Brands with differentiated product designs and craftsmanship in the jewelry sector may pursue consolidation following VAT reforms [6] - The restaurant and food retail sectors face intense competition, with strategies including price reductions or product upgrades, as consumers continue to prioritize cost-effectiveness [7] - The sportswear sector experienced weak sales trends in December due to a warm winter and a late Spring Festival, but remains optimistic about growth in specific categories like outdoor and running apparel for 2026 [7]