Zhong Guo Jin Rong Xin Xi Wang·2026-01-20 03:04Core Insights - The "Good Products Shandong: Quality Agricultural Products Enter Alibaba" event was launched in Hangzhou, aiming to connect Shandong's high-quality agricultural products with e-commerce giants, enhancing market reach and brand influence [2][11] Group 1: Event Overview - The event gathered around 150 representatives from government and enterprises, utilizing various formats such as research visits, promotional matchmaking, and exhibitions to facilitate connections [2] - The collaboration between Shandong and Alibaba is described as a "strong alliance" that leverages Alibaba's vast user base and operational capabilities to support the upward movement of Shandong agricultural products [3] Group 2: Agricultural Highlights - Shandong is recognized as a major agricultural production base in China, with notable products including Shouguang vegetables, Yantai apples, Zhangqiu scallions, and Jinxing garlic, all known for their quality and reputation [3] - The event featured a product promotion session showcasing various regional specialties, including seafood like Jiaodong sea cucumber and Lushan oysters, as well as local agricultural products such as Yantai apples and Qingdao cabbage [8] Group 3: Strategic Initiatives - The event included discussions on agricultural new retail, smart supply chains, and digital agriculture, aiming to expand the reach of "Shandong-branded" products nationwide [4] - Alibaba's Taobao and Tmall platforms plan to enhance support for Shandong's agricultural products through initiatives like the "Origin Selection: Taste of the Rivers and Mountains" marketing program, focusing on traffic support, live streaming, content marketing, and ecosystem collaboration [4] Group 4: Networking and Collaboration - A face-to-face meeting was held between Shandong agricultural enterprises interested in joining Alibaba's platform and Alibaba's business line leaders to discuss cooperation details, platform policies, and resource support [9] - The event also included a tour of Alibaba's ecosystem and digital marketing models, providing insights into e-commerce operations [9] Group 5: Exhibition and Consumer Engagement - The "Good Products Shandong Specialty Agricultural Products Exhibition" was held concurrently, featuring 33 booths showcasing regional products from 16 cities in Shandong, creating an immersive experience for consumers [10] - The event is seen as a new platform for digital marketing of Shandong agricultural products, fostering a collaborative development model among government and enterprises [11]