政协委员孙庆萍：“文化+IP”助推陶琉产业跃升

Core Viewpoint - The discussions during the "Two Sessions" in Zibo focused on the integration of traditional culture and industrial upgrading, emphasizing the role of cultural core and IP empowerment in promoting the Zibo ceramic industry [1][3]. Group 1: Cultural and Industrial Integration - The government work report highlighted the promotion of cultural "two innovations," specifically mentioning "ceramic culture," which provides direction for industry development [3]. - The collaboration between Huaguang Guoci and the China Central Television (CCTV) over the past five years has successfully transformed Zibo ceramics from "high-end treasures" to "national collectibles," achieving both cultural dissemination and market expansion [3][4]. Group 2: Product Development and Market Impact - The product development process effectively stimulates the local industrial chain, providing stable orders for upstream and downstream enterprises, and enhancing the craftsmanship standards and quality of small and medium-sized enterprises [4]. - The zodiac series has expanded into the CCTV program "Blossoming China," creating works that combine ceramics with flower culture and Chinese aesthetics, significantly enhancing the brand influence of Zibo ceramics on the national cultural stage [4]. Group 3: Knowledge Sharing and Industry Upgrading - The collaboration with CCTV not only serves as successful brand promotion but also explores a replicable path for industrial upgrading through "cultural excavation, IP binding, design innovation, and market transformation" [4][5]. - Huaguang Guoci actively organizes exchanges and training with local enterprises and institutions to share design and management experiences, aiming to help more peers explore the "culture + IP" development path [4][5]. Group 4: Future Development Path - The key to realizing the value leap of traditional industries like ceramics lies in using strong IP for innovative transformation, requiring companies to not only uphold craftsmanship but also effectively narrate contemporary cultural stories [5]. - This practical path will assist the Zibo ceramic industry in achieving a high-quality development stage that balances craftsmanship and branding, as well as culture and market coexistence, providing valuable insights for the contemporary revitalization of other traditional crafts [5].