杭州向全球游客发出邀请

Core Viewpoint - The 2026 "Song" Fortune Hangzhou Year is set to offer a rich cultural and tourism experience for both domestic and international visitors, featuring a series of events and activities from January 8 to March 4, 2026, centered around the theme of "Song Rhythm as the Soul, Horse Spirit as the Pulse, Hangzhou Flavor as the Charm" [2] Group 1: Major Events and Activities - The event will include three major events: "Fuyou Hangzhou" New Year Celebration, "Follow the 'Taiping Year' to Tour Hangzhou," and "Zhe BA Glory Moment," creating a diverse cultural tourism product system that encompasses traditional customs, cultural experiences, and sports events [2] - A highlight of the activities is the "Fuyou Hangzhou" New Year project, featuring 30 boats adorned with Song Dynasty lanterns, designed by local brand "Wang's Hand Creation," which integrates traditional lantern craftsmanship with Song culture [3] - The "Follow the 'Taiping Year' to Tour Hangzhou" initiative will leverage the historical drama's narrative to promote tourism, offering an immersive experience through a framework of "one document, six points, five lines" [4] Group 2: Thematic Routes and Cultural Heritage - Six key check-in points have been selected to showcase the historical accumulation and living heritage of Wu and Yue culture, including Qianwang Temple, White Pagoda, and the Archaeological Site Park of Wu and Yue National Costume [4] - Five new spring-themed routes will be launched, allowing visitors to experience the storyline and engage with the cultural heritage of Hangzhou through a "drama-tour interaction" [4] Group 3: Extended Activities and Online Integration - The new spring atmosphere will extend beyond the main urban area, incorporating activities in various districts such as Fuyang, Linping, and Qiandao Lake, with core projects like the Fuchun Bamboo Horse Parade and the Tangqi Ancient Town Intangible Cultural Heritage Parade [5] - Six new spring scenes will enhance the festive experience, including digital platforms and immersive spaces, ensuring that the festive atmosphere permeates every corner of the city [5][6] - A total of 100 activities will be organized across 13 districts and counties, aiming to provide every visitor with a vibrant and warm "Hangzhou New Year" experience [6]