Huan Qiu Wang·2026-01-20 03:50Core Viewpoint - The tourism and travel sector in the A-share market is experiencing a significant rally ahead of the 2026 Spring Festival, driven by strong demand and favorable policies [1][3]. Group 1: Market Performance - On January 19, 2026, the Wind tourism index surged by 2.5%, with major stocks like Dalian Shengya and Jiuhua Tourism hitting the daily limit [1]. - Key stocks such as Junting Hotel, Three Gorges Tourism, and China Duty Free saw gains exceeding 5%, while others like Jinjiang Hotel and Tianmu Lake rose over 4% [1]. - The overall market sentiment is bullish, indicating a preemptive warming of the Spring Festival market [1]. Group 2: Demand Drivers - The 2026 Spring Festival holiday, lasting from February 15 to 23, is expected to boost travel demand significantly, with a projected 5.39 billion passengers during the 40-day railway Spring Festival travel period, a 5% increase year-on-year [1][3]. - Domestic flight ticket bookings for the Spring Festival have surpassed 4.13 million, with a daily growth rate of approximately 21% [1][3]. - The trend of "reverse Spring Festival travel" is emerging, with a 35% year-on-year increase in ticket bookings for parents traveling to their children's workplaces for the holiday [1]. Group 3: Policy Support - Continuous policy support has been crucial for the recovery of the tourism sector, with multiple government initiatives aimed at boosting consumption and expanding travel services [3]. - In 2025, domestic tourism saw 4.998 billion trips, an 18% increase, with total spending reaching 4.85 trillion yuan, up 11.5% [3]. - The tourism market is expected to grow by 10% in 2025, driven by sustained leisure travel demand and experiential consumption [3]. Group 4: Institutional Investment - Institutional interest in the tourism sector is rising, with 25 out of 55 A-share tourism stocks receiving ratings from five or more institutions [3][4]. - The National Social Security Fund has invested heavily in eight tourism stocks, with a total market value of 3.094 billion yuan, favoring airlines and duty-free operators [4]. - Spring Airlines reported a 23.68% year-on-year increase in available ton-kilometers in December 2025, indicating strong operational recovery [4]. Group 5: Future Outlook - The upcoming Spring Festival is expected to lead to a peak in tourism consumption, benefiting related companies [4]. - Long-term prospects for the tourism sector are bolstered by the implementation of duty-free policies, recovery of international routes, and ongoing service consumption policies [4]. - Investors are advised to focus on leading companies in the duty-free, airline, and premium scenic spot sectors that are likely to benefit from consumption upgrades and policy advantages [4].