Monalisa(SZ:002918) Mei Ri Jing Ji Xin Wen·2026-01-20 04:57Core Viewpoint - Mona Lisa expects a significant decline in net profit for 2025, projecting a year-on-year decrease of 47.18% to between 45 million and 66 million yuan, following a previous profit drop in 2024 [1][3][4]. Group 1: Financial Performance - The anticipated net profit for 2025 is between 45 million and 66 million yuan, a sharp decline from 125 million yuan in the previous year [3][4]. - The expected non-recurring net profit is projected to be between 30 million and 44.5 million yuan, reflecting a year-on-year decrease of 56.74% to 70.84% [3][4]. - Basic earnings per share are expected to drop to 0.11 yuan from 0.31 yuan in the previous year [4]. Group 2: Reasons for Performance Decline - The company cites intense competition in the ceramic tile market and a decline in average selling prices as key factors leading to lower overall sales revenue [5][6]. - The real estate sector, which is closely linked to the company's strategic engineering business, is entering a phase of inventory management, resulting in reduced order volumes [5][6]. - The company has also made provisions for asset impairment in accordance with accounting standards, contributing to the anticipated decline in performance [5]. Group 3: Management Response - In response to the challenging business environment, the company plans to reduce the salaries of some directors and senior management by no less than 20%, aligning with the decline in operating revenue [1][5]. - The company is focusing on strengthening its distribution business, expanding market reach, and implementing lean management practices to control production costs and improve operational efficiency [1][5]. Group 4: Industry Context - The building materials and home improvement industry is undergoing a transformation, moving from a growth phase to a period of inventory competition, with expectations for a more favorable supply-demand balance by 2026 [6][7]. - Despite current challenges, there is optimism regarding future demand driven by urbanization, renovation of existing homes, and public building decoration [6][7]. - The company believes that there are still significant opportunities in the ceramic tile market, despite recent downturns, and is exploring financial investments within a controlled risk framework [7].