Core Viewpoint - Wuliangye's strategic brand Wuliang Tequ has appointed Olympic champion Wu Dajing as its brand ambassador, marking a significant move in sports marketing and aligning the brand's core values with the spirit of "faster, higher, stronger" [2][3] Group 1: Brand and Marketing Strategy - The collaboration with Wu Dajing represents a deep resonance between the brand's pursuit of excellence and the champion's spirit [2][10] - Wuliang Tequ aims to enhance its brand expression of "better Tequ" by leveraging Wu Dajing's champion mentality, promoting a message of dedication and continuous improvement [10] Group 2: Product Quality and Recognition - Wuliang Tequ has been recognized for its quality, winning the "2013 China Baijiu Body Design Award" and the "Blind Tasting Champion" at the 2018 China International Wine Expo, showcasing its status as a "dual champion" in the industry [5][7] - The brand emphasizes traditional brewing techniques while striving for self-improvement and excellence in every drop of liquor, paralleling Wu Dajing's relentless pursuit of speed and strength [7]
官宣！武大靖担任五粮特曲品牌推荐官，与冠军共举杯，让年味浓起来！
Sou Hu Wang·2026-01-20 04:58