Zhong Jin Zai Xian·2026-01-20 05:25Core Insights - The 2025 apparel market is increasingly focused on fabric quality, with 93.6% of consumers paying more attention to material parameters compared to two years ago [1] - JD FASHION has introduced a quality label for apparel, ensuring that all tagged products meet high standards for fabric quality and craftsmanship, enhancing consumer confidence in their purchases [1] - The report from JD's Consumer and Industry Development Research Institute highlights the importance of quality fabric labels in reducing consumer decision-making costs and empowering brands [1] Fabric Trends - There is a significant consumer demand for versatile clothing, with "four-season wool" searches increasing over 20 times year-on-year, leading brands to develop lightweight merino wool products suitable for all seasons [3][5] - Highfan has introduced "three-proof" technology (waterproof, oil-proof, and stain-proof) into everyday down jackets, addressing consumer concerns about maintenance and performance [7] - The use of cooling fabrics is on the rise, with search volumes for cooling products increasing over eight times, as brands like Kelon adopt functional design strategies to enhance comfort without sacrificing style [11][13] Cultural and Technological Innovations - Xiangyun yarn, a precious intangible cultural heritage fabric, is gaining popularity for its breathability and comfort, with sales of related products from the brand Qidai increasing over 130% year-on-year [15][17] - The introduction of original yarn sun protection technology is becoming a mainstream choice for 2025, offering long-lasting UV protection without degradation, with brands like Biaoxia leading in this innovation [19][21] Market Outlook - The rise of super fabrics in the 2025 apparel market reflects the interplay of technological empowerment, cultural significance, and evolving consumer demands, with JD FASHION committed to enhancing the shopping experience and ensuring quality [23]