供销聚力，海陆丰启新章——2026年新天润新米上市暨迎新春订货盛典在汕尾成功举办

Core Insights - The event "New Rice, New Fresh Machine" for the launch of the 2026 New Tianrun Rice was successfully held in Shanwei, focusing on the new rice launch and the Spring Festival consumption peak [5][6][14] - Tianrun Grain and Oil Company aims to enhance its brand strategy and strengthen market collaboration in Eastern Guangdong, promoting high-quality development of the local rice industry [4][14] Group 1 - The event gathered key distributors and end customers from the Eastern Guangdong region to discuss new supply and sales collaboration paths [6][14] - The total order amount at the event exceeded 26.8 million yuan, with nearly 20 core customers signing annual cooperation agreements [22] - The company plans to establish a sustainable food industry ecosystem by deepening market penetration and building a long-term marketing mechanism [13][14] Group 2 - The event featured a policy release, signing ceremony, awards presentation, and interactive tasting sessions [17] - A special incentive plan was announced for the Spring Festival market, with a strict "payment before delivery" risk control mechanism to secure future sales [30][31] - Attendees experienced the unique aroma and taste of the new rice, which received positive feedback for its quality [33][35] Group 3 - The successful hosting of the Shanwei ordering meeting marks the completion of the first pilot of the company's "provincial ordering meeting matrix" [43] - The company will continue to promote a regular ordering mechanism to deepen local market engagement and expand cross-regional production and sales cooperation [44] - The goal is to establish local specialty rice as a quality grain and oil brand, enhancing the market presence of high-quality rice from Guangdong [45]