Nan Fang Nong Cun Bao·2026-01-20 05:31Core Viewpoint - The "Guangdong Goods Going Global" Spring Action mobile promotion event in Dongguan aims to boost market expansion and sales for local enterprises through significant discounts and promotional activities [2][3][4]. Group 1: Event Overview - The event is organized by the Guangdong Provincial Department of Industry and Information Technology and the Dongguan Municipal Government [2]. - It is part of a broader initiative to support the province's economic development during the 14th Five-Year Plan period [4]. - The promotion features 109 exhibition booths and showcases products from major mobile brands such as Huawei, Vivo, OPPO, Honor, ZTE, and TCL [9][10]. Group 2: Discounts and Promotions - Consumers can enjoy discounts ranging from 60% to 90% through national subsidies, platform incentives, and enterprise concessions [11]. - The event also includes exclusive gift packages for consumers, enhancing the overall value proposition [11]. Group 3: Marketing and Sales Strategy - The promotion employs a dual approach of online and offline marketing, utilizing platforms like JD.com, Kuaishou, and Douyin to create a "Guangdong Goods Going Global" spring action zone [12][13]. - The strategy aims to increase product exposure and market influence, with many participating companies reporting record sales [15][16]. - The event is designed to create a flow aggregation ecosystem that combines offline traffic with online conversion [14]. Group 4: Participation and Impact - The event attracted over 1,000 participants, including representatives from major media outlets and e-commerce platforms, as well as international purchasing groups [19][20][21]. - This is the second stop of the "Guangdong Goods Going Global" Spring Action, indicating a continued effort to promote local products [18].