Why This $357B Asset Manager Is Getting Back in the ETF Game

Core Insights - Guggenheim Investments has re-entered the ETF market by filing for new products after selling its $37 billion ETF business to Invesco in 2017, including an Ultrashort Bond ETF and five other actively managed ETFs [2] - DoubleLine, led by bond investor Jeffrey Gundlach, has also filed for a new Ultrashort Income ETF, indicating a trend towards actively managed ultrashort income products [2][3] - The ultrashort income category is gaining popularity, with significant inflows into US Ultrashort bond ETFs, which attracted $90 billion last year, up from $57 billion in 2022, raising total assets in the category to $313 billion [4] Company Developments - DoubleLine currently manages about $2 billion across eight ETFs, while its mutual funds hold $51 billion, experiencing nearly $2 billion in net outflows in 2025 [6] - Guggenheim manages approximately $50 billion in mutual fund assets and saw over $400 million in net inflows last year, with eight US fixed income mutual funds that do not significantly overlap with its new ETF filings [6] Market Trends - The timing of new ETF launches is notable, as potential rate cuts by the Federal Reserve could lead to declining yields, prompting investors to shift assets from money markets and Treasurys [4][5] - The active management of fixed income ETFs has been a key area of development, with increasing investor interest in ultrashort income products, suggesting strong client demand [5]