Core Viewpoint - The increasing complexity of financial products and the diverse needs of the public necessitate enhanced financial literacy and risk prevention capabilities, prompting Luzhou Bank's Xuyong Branch to conduct various financial knowledge promotion activities [1] Group 1: Promotion Strategies - The bank has set up eye-catching banners and distributed detailed brochures on preventing illegal financial activities at its branches, enhancing customer engagement [2] - Staff members have actively engaged with communities by establishing promotional points in high-traffic areas, utilizing display boards, banners, and one-on-one explanations to raise awareness about telecom fraud [2] - A "Risk Alert at Your Door" initiative has been implemented, where staff provide targeted explanations of the dangers of illegal financial activities directly to individuals [2] Group 2: Targeted Outreach - The bank's staff have conducted outreach in rural areas, educating residents about the risks of illegal financial activities at village committees and markets [4] - Specific educational efforts have been made for veterans at the local veterans' affairs bureau, focusing on common types of telecom fraud and legal awareness to enhance their financial literacy [4] Group 3: Long-term Commitment - The series of promotional activities has effectively reached various demographics, including the elderly, youth, and rural residents, thereby broadening the impact and coverage of the campaign [6] - Increased public awareness of illegal fundraising, telecom fraud, and online lending has been observed, with individuals becoming more adept at recognizing the risks associated with misleading claims of "high returns" and "risk-free" investments [6] - Luzhou Bank's Xuyong Branch plans to continue its educational efforts, integrating financial promotion into its regular operations and focusing on key demographics and areas for deeper outreach [8]
多维联动筑防线，泸州银行叙永支行多样宣传防风险