Core Insights - The "Luzhou Silver Market" initiative by Luzhou Bank integrates financial services with local community activities, enhancing customer engagement and trust in banking services [1][9] Group 1: Event Overview - The Luzhou Silver Market allows customers to use Luzhou Bank cards for various services, including haircuts and meals, promoting a blend of financial and daily life [1] - The market is designed to create a familiar community atmosphere, moving banking services from traditional counters to everyday interactions [2] Group 2: Customer Engagement - The event features popular stalls such as a haircut booth and a Beijing roast duck stand, attracting significant customer interest and participation [4] - Customers can enjoy discounts and benefits while shopping, effectively combining leisure with financial incentives [4] Group 3: Financial Education - The market incorporates interactive games to educate attendees on important financial topics like fraud prevention and credit protection, making financial literacy accessible [6] Group 4: Merchant Collaboration - The initiative supports local merchants by providing them a platform to showcase their services, fostering a symbiotic relationship between the bank and local businesses [7] - The bank conducts outreach to understand merchant needs, laying the groundwork for comprehensive financial services [7] Group 5: Future Plans - Luzhou Bank aims to expand the Luzhou Silver Market's offerings and merchant partnerships, establishing it as a recognizable and impactful service brand in rural areas [11]
从“一分集市”到“满分生活”——泸永江支行打造乡镇惠民金融新场景