产业与文旅融合按下“加速键”

Group 1 - The event "Double City Joint Travel for the New Year" aims to deepen cultural and tourism cooperation between Chaoyang District of Beijing and Putian City of Fujian Province, establishing a new tourism brand with national influence [1] - Chaoyang District is a key area for the capital's "four center" functions, featuring 21 A-level scenic spots and various festive activities during the Spring Festival, including traditional temple fairs and non-heritage exhibitions [1] - The collaboration will focus on creating cross-regional premium travel routes and promoting mutual empowerment of intangible cultural heritage skills, cultural products, and local cuisine [1] Group 2 - Multiple strategic cooperation framework agreements were signed to accelerate deep cooperation in cultural tourism between the two regions, including agreements on cultural exchange, route co-construction, and brand promotion [2] - The cooperation will integrate Mazu culture and Puxian opera with Beijing's local customs and heritage projects, aiming to develop unique tourism products and share management experiences [2] - Putian's Xiuyu District has developed four major consumption scenes for the Spring Festival, enhancing the overall tourism service system to provide a seamless experience for visitors [2] Group 3 - The event promoted Putian's unique products and released the "All to Putian for the New Year" tourism routes, showcasing local specialties such as Putian shoes, wood carvings, and cultural products related to Mazu [3] - A display area featured local intangible cultural heritage crafts, attracting attendees to experience the unique charm of Putian's industry and tourism integration [3]