Huan Qiu Wang Zi Xun·2026-01-20 06:01Core Insights - OpenAI is set to launch an advertising test for ChatGPT, with analysts predicting the potential for an annual revenue of $25 billion from advertising within four years, directly challenging Google's core search advertising market [1][3]. Group 1: Advertising Strategy - OpenAI's advertising strategy could lead to over $25 billion in annual revenue by 2030, driven by a large user base and high engagement data [3]. - Initial ads will appear at the bottom of ChatGPT responses and will be contextually relevant, with a commitment to user privacy [3]. - The company aims to create a "beneficial and non-intrusive" advertising experience to divert traffic from Google [4]. Group 2: Market Context - Google's search and YouTube advertising business is projected to generate nearly $300 billion by 2025, while Meta is expected to contribute around $180 billion [4]. - OpenAI's ChatGPT has nearly 1 billion weekly active users, providing valuable signals for advertisers, similar to those utilized by Google and Meta [3][4]. - The exploration of "conversational advertising" is seen as a high-intent scenario that could attract marketing budgets away from traditional platforms [4]. Group 3: Competitive Landscape - Despite the promising outlook, OpenAI faces significant challenges in disrupting Google's dominance, which is supported by a robust advertising technology stack and established user habits [4]. - OpenAI's CFO revealed that the company's annualized revenue for 2025 has surpassed $20 billion, a tenfold increase from $2 billion in 2023, with advertising seen as a key path to profitability [4].