Di Yi Cai Jing·2026-01-20 06:49Group 1 - The Chinese smartphone market is entering a typical stock game phase, with a projected shipment volume of approximately 285 million units in 2025, reflecting a year-on-year decline of 0.6% [1] - Honor and Pop Mart have launched a limited edition smartphone, the "Honor 500 Pro MOLLY 20th Anniversary Edition," priced at 4,499 yuan, with a net price of 3,999 yuan after subsidies, focusing on design and branding rather than hardware differences [1] - Pop Mart has been actively collaborating with consumer electronics brands, but this partnership with Honor marks its most significant venture into hardware, indicating a deeper engagement in the smartphone sector [1] Group 2 - Demand is slowing while upstream cost pressures are accumulating, with storage prices significantly rebounding since the second half of 2025, now accounting for 10% to 20% of smartphone hardware costs [2] - Honor has made substantial changes to its product lineup, including the reintroduction of the Honor WIN series targeting the gaming smartphone segment and the upcoming "Robot Phone" aimed at content creation, set to debut at the Mobile World Congress [2] - The integration of gimbal, stabilization, tracking, and AI capabilities back into smartphones is seen as a strategy for manufacturers to reclaim content entry points in a market dominated by companies like DJI and GoPro [3] Group 3 - In a challenging market environment with limited growth and rising costs, smartphone manufacturers are exploring various strategies, including collaborations and product line expansions, to find market opportunities [3] - The competition is shifting towards product form and user structure adjustments, as traditional annual iterations are no longer sufficient to drive growth [2][3] - The risk of stagnation is increasing for companies that do not adapt to the evolving market landscape [3]