Core Insights - Xiaopeng Motors is reshaping the high-end MPV market by attracting younger family users with its Xiaopeng X9 Super Range Extender, amidst a slowing overall MPV market and pressure on business-oriented models [1][3] User Demographics - The Xiaopeng X9 Super Range Extender has a notably younger user base, with 57.2% of users being born in the 1990s and 13.7% in the 2000s, significantly higher than the traditional MPV market average [1] - First-time buyers account for 21% of Xiaopeng X9 users, nearly double the industry average, indicating a strong acceptance in the family consumer market [1] - Female users represent approximately 22% of Xiaopeng X9 owners, with design, smart features, and driving experience being key factors for their preference [2] Purchase Behavior - About 80% of current orders for the Xiaopeng X9 come from users looking to upgrade from traditional luxury brands, with a test drive conversion rate of around 50%, which is relatively high among competitors [2] - The vehicle is increasingly being used for intercity and long-distance travel, with over 90% of users utilizing it for such purposes, and more than 80% reporting daily driving distances exceeding 500 kilometers [2] Regional Performance - The Xiaopeng X9 has shown significant growth in northern markets, with sales in some core cities increasing by over 300% year-on-year [3] - The user distribution spans a wide geographical area, indicating the vehicle's appeal across diverse regions [3] Product Features and Market Trends - The Xiaopeng X9's unique "large battery + large fuel tank" technology provides a competitive edge in terms of range, refueling convenience, and user experience [3] - The high-end MPV market is undergoing structural changes, with younger families becoming the core consumer group, leading to a shift in product definitions, technology paths, and usage scenarios [3] - Xiaopeng Motors plans to continue evolving its products and smart experiences based on real user needs, anticipating a new wave of competition and transformation in the MPV market [3]
小鹏汽车发布用户画像 90后成高端MPV重要消费力量