Xin Lang Cai Jing·2026-01-20 07:49Core Viewpoint - During the Spring Festival, Taobao Flash Sale collaborates with Fliggy and Alipay to provide support for urban riders, including subsidies for train tickets and meal provisions [1][3]. Group 1: Subsidies and Support for Urban Riders - From January 17, Taobao Flash Sale offers exclusive train ticket subsidies of 50-100 yuan for urban riders returning home or to work, with 50 yuan off for returning home and 100 yuan off for returning to work [1][3]. - From January 26 (Laba Festival) to February 20, Taobao Flash Sale will provide meal support for urban riders, including a 0.01 yuan offer for porridge and milk tea on Laba Festival and a reunion dinner event in seven cities, where team leaders can receive up to 2,600 yuan in red envelopes for group dining [1][3]. Group 2: Winter Equipment Subsidy - Taobao Flash Sale will provide a total subsidy of 45 million yuan for winter equipment upgrades during the Spring Festival [2][4]. - The company has initiated a free equipment upgrade program for over one million long-term stable riders, distributing millions of winter gear items such as windproof masks, thermal neck gaiters, and warm gloves [2][4].