万事利(301066.SZ)：预计2025年净利润同比变动-11.7%～13.94%

Core Viewpoint - The company, Wanshili (301066.SZ), expects a net profit attributable to shareholders of 31 million to 40 million yuan for 2025, reflecting a year-on-year change of -11.70% to 13.94% [1] Financial Performance - The projected net profit after deducting non-recurring gains and losses is estimated to be between 28 million and 36 million yuan, indicating a year-on-year change of -8.32% to 17.88% [1] Business Strategy - In response to the overall market environment and competitive pressures, the company is increasing investment in brand retail business, expanding online sales, and accelerating the layout of offline terminals to promote stable business development [1] - To enhance market competitiveness, the company is accelerating the advancement of research and development projects and implementing equity incentives to motivate the team [1]