海南封关满月看变化：旅游消费热度明显攀升

Core Insights - The tourism consumption in Hainan has significantly increased since the full closure of the Hainan Free Trade Port on December 18, 2025, with notable growth in hotel, flight, and attraction bookings [1][2]. Group 1: Booking Trends - Hotel bookings in Hainan saw a month-on-month increase of over 40% in the first month post-closure, with high-quality hotel bookings rising by more than 50% [1]. - Flight bookings to Hainan increased by over 35% month-on-month, with major cities like Shenzhen, Chongqing, and Beijing leading in booking volume [1]. - The domestic county tourism market in Hainan also experienced over 20% growth in hotel bookings in areas like Lingshui and Baoting [2]. Group 2: Visitor Demographics - There was a notable increase in inbound tourists, particularly from overseas, with a 30% year-on-year increase in visitors to the Yanuoda Tropical Rainforest Scenic Area, and over 50% growth in individual travelers [2]. - The Sanya Luhuitou Scenic Area reported a 44.43% year-on-year increase in inbound tourist numbers, prompting enhancements in service quality, including multilingual training for staff [2]. Group 3: Future Outlook - Industry experts anticipate that the Hainan tourism market will remain robust as the 2026 Spring Festival and holiday season approaches [3].