Xin Lang Cai Jing·2026-01-20 09:25Core Insights - The Chinese smartphone market is highly competitive, with very narrow leading positions among brands, indicating a fierce battle for market share [1][3] - In 2025, Xiaomi surpassed Apple to become the second-largest smartphone brand in China, following Vivo, largely attributed to the success of the Xiaomi 17 series [1][2][3] Market Rankings - The top three brands in the 2025 Chinese smartphone market by activation volume are: 1. Vivo: 4,635.70 thousand units, 16.77% market share, a decrease of 2.58% from 2024 [2][3] 2. Xiaomi: 4,588.45 thousand units, 16.60% market share, an increase of 5.41% from 2024 [2][3] 3. Apple: 4,520.65 thousand units, 16.35% market share, an increase of 9.34% from 2024 [2][3] - Other notable brands include OPPO with 4,399.58 thousand units (15.91% market share) and Huawei with 4,340.02 thousand units (15.70% market share) [2][3]