Zhong Jin Zai Xian·2026-01-20 09:26Core Insights - JD's 7Fresh supermarket is expanding its "price-cut" product range with a focus on essential daily consumer goods, aiming to provide a high-value shopping experience [1][13] - The campaign emphasizes "real price cuts" with many popular fresh food items reaching annual low prices, particularly in the meat category [3][5] Fresh Produce and Meat - The price for sliced lamb rolls has dropped to 54.9 yuan/kg, while cold fresh beef chunks and ribs are priced at 59.9 yuan [3] - Fresh shrimp is available at 29.9 yuan per jin, and fresh bass has been reduced to 15.9 yuan for 400-500g [5] - Seasonal tomatoes are priced at 9.99 yuan per kg, and strawberries are offered at 49.8 yuan for a 2 kg box [7] Other Product Categories - In addition to fresh produce, JD's 7Fresh is significantly lowering prices in beverages and baked goods, such as egg tarts for 16.9 yuan per box and a layered cake for 39.9 yuan [9] - Fresh milk is available at 15.9 yuan for a 2L container, and popular drinks like fresh coconut juice are also being offered at competitive prices [9] Snacks and Household Items - Prices for snacks and household essentials are also attractive, with sunflower seeds at 7.9 yuan and crispy rice snacks at 14.9 yuan [11] - Household paper towels are priced at 9.9 yuan for a pack of 120 sheets, emphasizing quality and affordability [11] Seasonal Promotions - As the New Year approaches, JD's 7Fresh is preparing diverse gift boxes that align with health trends, including organic oils and assorted nuts [13] - The ongoing "price-cut" campaign is designed to enhance the shopping experience in physical stores, encouraging consumers to explore quality products at low prices [13]