Zhong Jin Zai Xian·2026-01-20 09:32Core Insights - The article highlights a transformation in consumer dining preferences from merely satisfying hunger to seeking quality and enjoyment, as evidenced by the launch of JD Seven Fresh Supermarket's "Super Surprise Day" event from January 19 to 22 [1] Product Innovation - JD Seven Fresh introduces creative fusion products that break traditional taste boundaries, such as the cherry box cake topped with 20 JJ-grade cherries, which has a 25% reduction in sugar without compromising flavor, priced at 49.9 yuan [3] - Other innovative offerings include the mustard seed crispy sausage bread and durian glutinous rice balls, which provide unique taste experiences [3][6] Health and Convenience - The supermarket emphasizes health-driven upgrades in everyday ingredients, like the Q glutinous germ rice that retains nutritional value and the non-fried whole grain pancakes that align with health-conscious trends [8] - The collaboration with "Zootopia 2" for a cheese cake that can be enjoyed immediately after thawing showcases the blend of convenience and modern culinary trends [5] Regional Flavors - JD Seven Fresh focuses on sourcing authentic regional delicacies, such as Xinjiang spicy beef and Inner Mongolia milk skin, which are modern interpretations of traditional flavors [10] - The supermarket also offers high-fidelity convenience dishes that allow consumers to recreate authentic tastes at home [10] Seasonal Offerings - The event features unique seasonal products like bamboo shoots and highland blue root vegetables, which add variety to winter dining [12] - Creative food designs, such as strawberry-shaped buns and snowflake-shaped ice cream, enhance the dining experience and appeal to consumers [12] Supply Chain Advantage - Leveraging JD's supply chain, Seven Fresh aims to provide a wide range of affordable and high-quality food options, encouraging consumers to explore new and exciting flavors [14]