Mitsubishi-Fuso appoints Emil Frey as its main Europe distributor

Group 1 - Mitsubishi Fuso Truck and Bus Corporation (MFTBC) has appointed Switzerland's Emil Frey Group as its general distributor in 21 European markets, providing sales and aftermarket services for the Fuso brand [1][4] - The reorganization of MFTBC's European distribution and sales operations is part of the integration of the Fuso and Hino brands under a new holding company, Archion, with the merger expected to be completed on April 1, 2026 [2] - Emil Frey Group, established in 1924, has a strong sales, service, and logistics network across Europe, employing around 25,000 people and selling over 600,000 vehicles annually [3] Group 2 - The countries where Fuso distribution and sales operations will be established include Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, France, Germany, Greece, Hungary, Kosovo, Liechtenstein, Monaco, Montenegro, North Macedonia, Poland, Romania, Switzerland, Serbia, Slovakia, and Slovenia [4] - MFTBC's head of International Sales and Customer Services expressed confidence that the partnership with Emil Frey will combine Fuso's innovative products with Emil Frey's extensive network, delivering exceptional value to customers [5] - Emil Frey Group's CEO highlighted the importance of their strong customer focus and market expertise, which, combined with MFTBC's innovative products, will enhance service delivery to customers and dealer partners [5]