红牛品牌入选“北京重点商标保护名录” 天丝集团持续深耕中国市场

Group 1: Event Overview - The "First Beijing Trademark Brand Festival" was held on January 16, 2026, organized by the Beijing Trademark Association, focusing on enhancing trademark value and building a brand capital [1] - The event attracted government officials, experts, and representatives from well-known trademark brands, providing a high-standard platform for authoritative exchange and display [1] Group 2: Trademark Protection and Brand Development - Tianzi Group's Red Bull brand was included in the "Beijing Key Trademark Protection Directory" for 2025, highlighting its significant role in trademark protection and brand development in China [3] - The implementation of the "Intellectual Property Power Construction Outline (2021-2035)" is accelerating the establishment of a comprehensive trademark protection system in China, benefiting multinational companies like Tianzi Group [3] Group 3: Legal Milestones - The Supreme People's Court ruled in December 2020 that Tianzi Group holds independent and complete ownership of the "Red Bull series trademarks," which was recognized as one of the top ten intellectual property cases of 2020 [4] - The case clarified the legal boundaries between trademark transfer and licensing, enhancing the protection of intellectual property rights for foreign investors in China [4] Group 4: Investment and Economic Growth - Tianzi Group has invested a total of 4.36 billion RMB in the Chinese market since the 14th Five-Year Plan, demonstrating its long-term commitment to the region [5] - The Sichuan production base of Tianzi Group's Red Bull beverage officially commenced operations in 2023, with plans for further expansion through additional production lines [6] Group 5: Cultural and Economic Exchange - Tianzi Group promotes cultural exchange and economic cooperation between China and Thailand, supporting various cultural events and sports activities to enhance bilateral relations [9] - The company integrates cultural elements into its marketing strategies, such as sponsoring sports events and music festivals, to engage with younger consumers [8][11] Group 6: Future Outlook - With the implementation of the China-Thailand visa exemption policy and accelerated regional integration, Tianzi Group aims to continue its role as a bridge in investment cooperation and cultural exchange [13] - The company is committed to contributing to the construction of a China-Thailand community with a shared future, leveraging its brand energy for further development [13]