人民日报三评西贝关店事件:自媒体不是私域不可肆意
Xin Lang Cai Jing·2026-01-20 09:49

Core Viewpoint - The article discusses the impact of online public opinion on businesses, particularly focusing on the recent crisis faced by the restaurant chain Xibei due to negative comments from influential online figures [1][6]. Group 1: Online Public Opinion and Business Impact - A comment from an online influencer stating "almost all are pre-made dishes, and they are so expensive" triggered a dispute, leading to a business crisis for Xibei [1][6]. - Many entrepreneurs feel anxious about the complex and severe nature of the online public opinion environment, but the article suggests that there is no need for excessive worry as the overall situation has improved in recent years [1][6]. Group 2: Responsibilities of Influencers - The Xibei incident serves as a mirror reflecting the responsibilities that come with the media attributes of self-media; influencers must not treat their platforms as private domains [2][7]. - Influencers with large followings have a significant impact on public opinion and should contribute to creating a clear online space, fulfilling their social responsibilities [2][7]. Group 3: Negative Influences of Self-Media - Recent irresponsible behaviors from a minority of self-media can be categorized into several types, including misinterpretation of government policies, biased views on public issues, and using public sentiment for personal gain [3][8]. - The article highlights that the comment from influencer Luo Yonghao, while perceived as consumer feedback, was a public expression that could ignite public emotions, demonstrating the potential for online disputes to affect offline consumer behavior [3][8]. Group 4: Legal and Regulatory Framework - The Private Economy Promotion Law explicitly states that no individual or entity should maliciously harm the rights of private economic organizations through online channels [4][9]. - The article notes recent actions taken against accounts that spread false information and the importance of creating a healthy online public opinion environment to promote the healthy and high-quality development of the private economy [4][9].