TCL电子牵手索尼，双方拟设合资公司承接索尼家庭娱乐业务

Core Viewpoint - TCL Electronics and Sony have signed a strategic cooperation memorandum to establish a joint venture company, with TCL holding 51% and Sony holding 49% [1] Group 1: Joint Venture Details - The new company will focus on integrated business operations including product development, design, manufacturing, sales, logistics, and customer service for products such as televisions and home audio systems [1] - The parties aim to negotiate a legally binding final agreement by the end of March 2026, with the new company expected to commence operations in April 2027, pending necessary approvals [1] Group 2: Branding and Market Strategy - Products from the new company will leverage the globally recognized "Sony" and "BRAVIA" brands, aiming to create new value for users worldwide [1]