京东旅行发布春运服务举措：“无捆绑+退改透明”保障回应“默认勾选”等消费痛点

Core Insights - JD Travel has launched the "Horse Year Super Discount" Spring Festival promotion, running from January 20 to March 3, 2025, covering the entire travel demand cycle during the Spring Festival [1][4] - The promotion addresses long-standing consumer pain points in flight booking, such as bundled sales, opaque refund and change policies, and data-driven price discrimination [1][4] Group 1: Service Enhancements - JD Travel has introduced three major guarantees to enhance service: 1. Elimination of bundled sales during the purchasing process, ensuring "what you see is what you get" without any default add-ons [4] 2. Synchronization of refund and change policies with airline websites to ensure transparency and prevent data-driven price discrimination [4] 3. Assurance that every itinerary is genuine and valid, facilitating hassle-free reimbursement [4] Group 2: Consumer Expectations - The core consumer demand during the Spring Festival travel period is for reliable discounts and worry-free services [4] - JD Travel aims to alleviate consumer concerns by providing substantial subsidies and reinforcing service standards through the three major guarantees [4]